"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
by Omar Green
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.
11th–15th March 2011