Sessions at SXSW Interactive 2011 matching your filters

View as grid

Your current filters are…

Clear
  • Subtle Sexuality: NBC.com Adds Spice to Shows

    by Joya Balfour, Dana Robinson, Neal Pollack and Carole Angelo

    NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

  • Tweeting On Weekends: Are We Becoming Socially Anti-Social?

    by John Jantsch, Robin Raskin, Rohit Bhargava and Mark DiMassimo

    At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Salon H, Hilton Austin Downtown

    Coverage sketch note

  • Japanese Mobile Leaders Forum

    by Taisei Tanaka, Takuya Miyata, Serkan Toto, Takahito Iguchi and Eiji Araki

    "Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Salon H, Hilton Austin Downtown

  • The Hero Inside: Invisible Customer Support

    by Kimarie Matthews, Jon Swartz, Bruce Temkin and Toby Richards

    In a customer support world, changing the mind set from successful support calls to measuring “time to happy” can be an empowering and innovative proposition. Proactive support solutions often times go unnoticed as potential issues are fixed long before customers are aware of the issue. An effortless support experience ensures that customers are free to reach their full potential without the hassle of continually picking up the phone.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Salon C, Hilton Austin Downtown

  • TV + New Media = Formula for Success

    by Andrew Hampp, Jesse Redniss and Dulé Hill

    Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.

    USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

  • Worst Website Ever II: Too Stupid to Fail

    by Ze Frank, Andy Baio, Jeffery Bennett, Mike Lacher, Josh Millard, Jonah Peretti, Rob Hayes, Erik F. Kastner and Gina Trapani

    In a highly-anticipated return to SXSW, an all-star lineup of designers, programmers, and entrepreneurs compete to pitch their worst startup ideas in short lightning rounds. Winner gets funded by a real VC.

    NOTE: By popular demand, there will be a second performance of this session on Monday 5pm in Hilton Salon C.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

    Coverage sketch note

  • Bootstrap Underdog? Mainstream Overload? Or Both?

    by Mark Achler, Micah Baldwin, Chris Bernard, Chris Maliwat and Ben Lowinger

    Getting big is a great problem, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. From starting small in your kitchen and growing to support thousands of users to running a business whose data stores jump from gigabytes to terabytes; or coming up with the next big thing that established behemoths want to mimic—if they can’t buy you first. Hear how firms like Graphic.ly, Redbox, Dodgeball, and Mediabank survive and thrive as they manage growth.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

  • Designing a Seamless Web to Mobile Experience

    by Omar Green

    Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon H, Hilton Austin Downtown

  • Interactive Narratives: Creating the Future of Literature

    by Andrew Lewellen, Robert Pratten, Josh Koppel and Esther Lim

    Literature need no longer be defined and confined by the objects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers and developers work together to create new forms of literature? Experts from each discipline who are committed to this vision will talk about examples of this type of work and discuss the opportunities in the emerging field.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

  • Q&A With Google & Bing On Website Ranking

    by Danny Sullivan, Duane Forrester and Matt Cutts

    Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon J, Hilton Austin Downtown

    Coverage sketch note

  • Moving the Web onto Mobile Devices

    by Noah Broadwater, Adobe SXSW, Scott Fegette, Frederic Lardinois and Kristin Long

    Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon J, Hilton Austin Downtown

  • Power to the People: Regulating Big Business

    by Michelle Leder, Twanna A Hines, Jordan Woodard, Gary Thompson and Eric Cohen

    After being witness to a multitude of massive corporate accounting scandals, the world has been forced to re-evaluate almost every area of how business is conducted. A new day is dawning in the world of information, and the people are demanding more visibility into the everyday operations of companies and governments. In order to pacify the public outcry for increased knowledge, regulatory controls such as Sarbanes-Oxley and Base III have been enacted. In addition, regulatory agencies like the SEC are rapidly embracing new approaches to providing the public with information and data through the use of eXtensible Business Reporting Language (XBRL). The SEC and other governing bodies have recognized that the democratization of corporate and government data, through the use of XBRL, will guarantee a higher level of transparency and usability. Now like never before, transparency is allowing for a shift of power from corporations to the people. Because information is easily available for anyone to download for free, analysis and comparisons between the big guys can be done on a large assortment of public data.

    This information revolution will no longer allow companies to operate in secrecy and will provide people with the data they need to avoid future bailouts and economic turmoil.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

  • The Future of Microformats

    by Frances Berriman, Tantek Çelik, Ben Ward and Paul Tarjan

    Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats?

    In this session, we'll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We'll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques.

    As Microformats passes through it's 5th birthday, we'll discuss the highs and lows of the project.

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

    Coverage sketch note

  • Emerging Trends in Internet Art

    by Ryder Ripps, Aaron Meyers, Nick Hasty and Petra Cortright

    Artists working with the Internet have to adapt, adopt, and respond to a continually developing medium with ever expanding potential. In this panel, we'll talk with leading artists about their practice and the current state of Internet art. Artists will discuss how recent developments, like the boom in online video, the proliferation of social media, mobile technology, and introduction of HTML5, has prompted new artistic strategies and aesthetics. The conversation will foreground how artists are some of the first to experiment with, and think through new possibilities and limits of, new technologies.

    Rhizome is a leading organization dedicated to Internet art. Founded in 1996, the organization has tracked and supported the development of this field since its inception. Rhizome supports artists working at the furthest reaches of technological experimentation as well as those responding to the broader aesthetic and political implications of new tools and media. We are affiliated with and based out of the New Museum in New York.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Monday 14th March

    In Salon K, Hilton Austin Downtown

    Coverage sketch note

  • Too Soon? Timing Topical Web Videos

    by Michael Gregory, Sarah Gregory, Streeter Seidell, Patrick Cassels and Jeff Rubin

    Learning the art of when and how to create a web video for maximum comedic and cultural impact, while being mindful of an issue's timeliness.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown