Sessions at SXSW Interactive 2011 about Agencies and Freelance on Monday 14th March

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  • Abolish The Hourly: How Value Pricing Wins Clients

    by Lee Dale and Jon Lax

    From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.

    Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.

    Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon E, Hilton Austin Downtown