Sessions at SXSW Interactive 2011 matching your filters

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  • How Blogs With Balls Are Saving Sports Media

    by Darren Rovell, Spencer Hall, Dan Shanoff, A.J. Daulerio and Jemele Hill

    Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults.

    How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Hill Country AB, Hyatt Regency Austin

  • So I Started a Food Blog

    by Molly Wizenberg

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Hill Country AB, Hyatt Regency Austin

  • Stand Out: Investigative Journalism for Bloggers

    by Josh Catone, Francine McKenna and Gregory Ferenstein

    Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • Fashion Blogging: Capturing and Keeping Readers Who Buy

    by Indiana Adams

    There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Monday 14th March

    In Big Bend, Hyatt Regency Austin