Sessions at SXSW Interactive 2011 about Blogging and Branding on Monday 14th March

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  • Fashion Blogging: Capturing and Keeping Readers Who Buy

    by Indiana Adams

    There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Monday 14th March

    In Big Bend, Hyatt Regency Austin

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