Sessions at SXSW Interactive 2011 about Public Relations and Branding on Monday 14th March

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• Getting ‘Em Online & Off-Their-Ass

  by Jody Rones and John Wiseman

  Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.

  LEVEL: Intermediate

  • Branding
  • Marketing
  • Public Relations

  At 12:30pm to 1:30pm, Monday 14th March

  In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center