Sessions at SXSW Interactive 2011 about Influence and Marketing on Monday 14th March

View as grid

• Everyone’s Wrong about Influence. Except your Customers

  by Valeria Maltoni

  What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential.

  Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.

  LEVEL: Advanced

  • Influence
  • Marketing

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom F, Austin Convention Center