Add an eventSessions at SXSW Interactive 2011 matching your filters
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Japanese Mobile Leaders Forum
by Eiji Araki, Serkan Toto, Taisei Tanaka, Takahito Iguchi and Takuya Miyata
"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
LEVEL: Intermediate
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Apps, APIs & Syndication: Creativity in the Post-Website Era
by Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
LEVEL: Intermediate
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Designing a Seamless Web to Mobile Experience
by Omar Green
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
LEVEL: Intermediate
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Kiosks, Mobile and the Evolving Retail Experience
by FK Funderburke and Hilding Anderson
New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
LEVEL: Intermediate
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Moving the Web onto Mobile Devices
by Frederic Lardinois, Noah Broadwater, Scott Fegette, Adobe SXSW and Kristin Long
Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.
LEVEL: Intermediate