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  • How to Personalize Without Being Creepy

    by Jennifer King, Noah Weiss, Mat Harris, Vijay Ravindran and Hugo Liu

    After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we communicate with customers, site visitors, and consumers of online content. So the question is, how do you personalize content without making people feel violated and uncomfortable? Is it just a question of people’s preferences changing over time as they "come around" to the idea of personalization, or is it an implementation question? What's the degree of personalization that is acceptable to most consumers? This panel will look at how to preserve users’ trust while personalizing content to them. It will also discuss some acceptable practices for personalizing content to individual users' data, and shifts in the societal acceptability of content personalization over time & by demographic.

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Ballroom B, Austin Convention Center

  • Your Data in the Cloud: Privacy, Ownership, Convenience

    by Daniel Putterman

    There’s no topic with more buzz around it than the “cloud.” However, for all the aspects of our social and commercial lives we entrust to the cloud, at the same time we surrender our data, and increasingly our memories and finances, to others. Who controls that data, who protects it and who ensures our privacy? There are however possibilities for creating one’s own cloud, and retaining a measure control over off-site data and services, both software and hardware based. We’ll explore a number of solutions to the notion of a personal cloud, and the trade-offs inherent in that choice.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom B, Austin Convention Center

  • Building Human Rights Into Your Social Site

    by Danny O’Brien, Ebele Okobi-Harris, Jillian York and Rebecca Mackinnon

    No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. The design of your sketchy PHP code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

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