At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!
But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes!
You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional.
This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away.
Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.
The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, videos and letters are now stored in digital form and - in many cases - on servers that you don't own like those of Flickr, YouTube and Gmail. What should happen to your "legacy" data? With over 285,000 Facebook users set to die this year, you really should think about it.
The Internet generation is coming of age and this issue is only growing. We have to respond with new legal frameworks and standards to support this change. The good news is that entrepreneurs, attorneys, archivists and scholars are already working on solutions. Join us to learn what happens to your digital life after you die and what's being done to give you a say in it.
Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.
Felicia is an actress, writer and producer, most widely known for her work in web video and social media. She co-starred in Joss Whedon’s Emmy Award-winning Internet musical “Dr. Horrible’s Sing-Along Blog,” which was voted the Best TV of 2008 by Time Magazine, Entertainment Weekly and People Magazine. She also can be seen in the web series “The Guild”, which she created, writes and stars in.
“The Guild” has won numerous awards for Best Web Series including awards from YouTube, Yahoo and SXSW and, to date, has garnered over 100 million views web-wide. “The Guild” was sponsored by fans for season 1, then partnered with Xbox and Sprint to produce and release Seasons 2, 3 and 4 on the Xbox Marketplace as well as other Microsoft distribution platforms. Her production company, Knights of Good, has several other properties in development, all focusing on scripted content made for the web.
Felicia has a formidable presence in social media, with a large Facebook Fan page, blog following and over 1.7 million Twitter followers.
The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.
Best-selling author Gary Vaynerchuk will be appearing at the SX Bookstore to greet fans and sign copies of his latest work, The Thank You Economy.
11th–15th March 2011