Add an eventSessions at SXSW Interactive 2011 on Monday 14th March in Hilton Austin Downtown
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Machine Learning and Social Media
by Bruce Smith
Social media applications encounter messy user-generated data in blog posts, status updates, tweets, user profiles, etc. These documents contain free-form text that obeys no particular rules of grammar, punctuation or spelling.
If the data is so messy, how can a computer program recognize adult content or hate speech or spam? How can a computer program tell the difference between an advertisement and a product review? How can a computer program distinguish between a positive and a negative product review?
Machine learning offers some solutions. For example, given sample tweets labeled (by people) as spam or non-spam, machine learning tools can generate a program (or model) that attempts to duplicate the human judgments. You could use this kind of model in your application to filter out tweet spam.
In this talk we will describe
•Some common machine learning algorithms
•Machine learning tools – free and commercial
•Acquiring and managing training data
•Extracting useful features from your documents
•Choosing the right technique for a problem
•Measuring quality and improving your model over time
•Integrating a machine learned model with your applicationComing out of this session, you will know where you might use machine learning in your applications, and you will know how to get started.
LEVEL: Intermediate
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Neurons Sparking!: Design with the Brain in Mind!
by M A Greenstein
**Are you curious about the new brain game design industry?
**Have you explored the options of including a neuroscientist on your team of interactive and immersive media designers?
Today, interactive and immersive media design draws on contemporary neuroscience to leverage the best odds of playing "somatosensory," "memory," "dopamine reward” and “inhibitory control” systems in the human brain and extended nervous system. From animated narrative scripting to skill building brain games or “apps”, functional knowledge of the human brain gives the 21st media designer an edge in working across the spectrum of interactive and immersive game media.
This session starts with two simple, critical questions: What does neuroscience and cognitive science hold for the future of interactive and immersive media design? How can media designers prepare now for a future where "brain smart" games will be the means by which we learn, play, invent and transform lives through interactive media? Join us and find out.
LEVEL: Advanced
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Subtle Sexuality: NBC.com Adds Spice to Shows
by Carole Angelo, Dana Robinson, Joya Balfour and Neal Pollack
NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.
LEVEL: Intermediate
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Touching Stories: Designing Digital Magazines for the iPad
by Matthew Carlson and Matthew Davis
The launch of the iPad signaled the start of a new era for magazine
publishing. A single device that delivered the fidelity of print and
the interactivity of the Web, all wrapped up in a fun and easy-to-use
form factor gave the industry new reason to hope. There was one trick:
no one had designed for this brave new medium yet. Editorial teams
suddenly needed to consider multi-touch gestures, multiple
orientations, dynamic layout and the integration of rich media into
the design of their issues. Ink-smudged print teams had to reach out
to the pixel-based life forms in charge of the company Websites, and
engage a new breed of Cocoa developers as well. Whole new models of
information design and user experience we're launched at high velocity
into the App Store.Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.
LEVEL: Advanced
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Tweeting On Weekends: Are We Becoming Socially Anti-Social?
by John Jantsch, Mark DiMassimo, Robin Raskin and Rohit Bhargava
At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.
LEVEL: Beginner
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Unbelievable eCommerce: Increase Sales By 10000%
by Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.
Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.
In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!
This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
LEVEL: Intermediate
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Better Innovation, Design and Sustainability via Open Source
by Andrew Zolli and Hannah Jones
The need has never been greater than it is today for action to be taken on separating consumption from the use of natural resources if we are all to thrive in a future sustainable economy.
Nike believes that design, innovation and a commitment to open source data and collaboration will help fast track the work needed to architect a sustainable roadmap.
This session will explore the internal and external pressures that are creating a platform for Nike to start a conversation with the design and development community around the value and application of intellectual property and data to help find solutions to some of the most intractable sustainability problems.
LEVEL: Intermediate
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Cryptography, Technology, Privacy: Philip Zimmermann, Inventor of PGP
by Phil Zimmermann
Philip R. Zimmermann, technology visionary and internet folk hero, says “it is sometimes better to take direct action to change unjust laws”. He is an encryption guru and privacy innovator who has made huge personal sacrifices to create technology that protects people around the world. Phil is the creator of Pretty Good Privacy, an email encryption software package. Originally designed as a human rights tool, PGP was published for free on the Internet in 1991. This made Zimmermann the target of a three-year criminal investigation because the government held that US export restrictions for cryptographic software were violated when PGP spread worldwide. Despite the lack of funding, the lack of any paid staff, the lack of a company to stand behind it, and despite government persecution, PGP nonetheless became the most widely used email encryption software in the world.
Phil has recently focused on launching a secure VoIP protocol that allows people to make encrypted phone calls over the internet. He will discuss why encrypted phone calls are the next evolution in privacy, why easily wiretapped, unsecure VoIP is bad for society and good for organized crime, and how a secure VoIP protocol will protect the criminal justice system. Other topics include the effects of pervasive surveillance technology on democratic institutions and the future of consumer authentication.LEVEL: Intermediate
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Edinburgh, Austin & the Future of Festivals
by Kath Mainland and Rohan Gunatillake
With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees. But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues? And given that arts festivals are historically all about the live experience, how should they best incorporate the digital? We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other. Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!
LEVEL: Intermediate
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Japanese Mobile Leaders Forum
by Eiji Araki, Serkan Toto, Taisei Tanaka, Takahito Iguchi and Takuya Miyata
"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
LEVEL: Intermediate
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Passion for Typography Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in typography. Cash bar onsite.
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SXSW Newcomer / Veteran Meet Up
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
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The Hero Inside: Invisible Customer Support
by Bruce Temkin, Toby Richards, Kimarie Matthews and Jon Swartz
In a customer support world, changing the mind set from successful support calls to measuring “time to happy” can be an empowering and innovative proposition. Proactive support solutions often times go unnoticed as potential issues are fixed long before customers are aware of the issue. An effortless support experience ensures that customers are free to reach their full potential without the hassle of continually picking up the phone.
LEVEL: Intermediate
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TV + New Media = Formula for Success
by Andrew Hampp, Dulé Hill and Jesse Redniss
Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.
USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.
LEVEL: Intermediate
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Worst Website Ever II: Too Stupid to Fail
by Gina Trapani, Jonah Peretti, Josh Millard, Mike Lacher, Ze Frank, Andy Baio, Jeffery Bennett, Rob Hayes and Erik F. Kastner
In a highly-anticipated return to SXSW, an all-star lineup of designers, programmers, and entrepreneurs compete to pitch their worst startup ideas in short lightning rounds. Winner gets funded by a real VC.
NOTE: By popular demand, there will be a second performance of this session on Monday 5pm in Hilton Salon C.
LEVEL: Beginner
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Apps, APIs & Syndication: Creativity in the Post-Website Era
by Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
LEVEL: Intermediate
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Authentication Fails = ID Thieves Succeed. What's Next?
How does a retailer, bank or any business know they’re interacting with you & not an imposter? Consumers need thoughtful, scalable & user-friendly authentication solutions to stop ID theft & protect reputations & assets. We’ll discuss ID theft & authentication, lessons learned addressing these problems, & how technology + new approaches are paving the way forward. ID fraud & authentication are discussed together because the challenges they create, when one fails & the other succeeds, are endless. ID theft is caused by a failure of authentication & is a concern for ANY industry that handles valuable assets – like money, credit cards, SSN, health records, or World of Warcraft characters. ID theft is commonly talked about & feared, but not always understood. We’ll discuss what it means & how it’s executed. We’ll also share ID theft examples, from mundane to insane & prove that the systems that allow this to happen are clearly broken. When it comes to authentication, a thief can convince someone that they are you, but a thief cannot convince you that he is you – the heart of why consumer participation & strong authentication are so important. When consumers are allowed to participate in transactions, identity theft stops. Architects, engineers & companies have approached authentication in a variety of ways. We’ll go through technical examples & lessons learned from these schemes & show that challenges still exist. We’ll then discuss current innovations & the path forward.
LEVEL: Intermediate
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Bootstrap Underdog? Mainstream Overload? Or Both?
by Ben Lowinger, Chris Bernard, Micah Baldwin, Mark Achler and Chris Maliwat
Getting big is a great problem, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. From starting small in your kitchen and growing to support thousands of users to running a business whose data stores jump from gigabytes to terabytes; or coming up with the next big thing that established behemoths want to mimic—if they can’t buy you first. Hear how firms like Graphic.ly, Redbox, Dodgeball, and Mediabank survive and thrive as they manage growth.
LEVEL: Intermediate
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Business Model 101: How To Actually Make Money?
by Andrew Marshall and Renee Hopkins
The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.
Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.
LEVEL: Intermediate
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Customer Service Meet Up
by Jenn Lim
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things customer service related. Cash bar onsite.
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Designing a Seamless Web to Mobile Experience
by Omar Green
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
LEVEL: Intermediate
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Government & Technology Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in government & technology. Cash bar onsite.
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Interactive Narratives: Creating the Future of Literature
by Andrew Lewellen, Esther Lim, Josh Koppel and Robert Pratten
Literature need no longer be defined and confined by the objects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers and developers work together to create new forms of literature? Experts from each discipline who are committed to this vision will talk about examples of this type of work and discuss the opportunities in the emerging field.
LEVEL: Beginner
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Q&A With Google & Bing On Website Ranking
by Danny Sullivan, Duane Forrester and Matt Cutts
Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
LEVEL: Intermediate
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Abolish The Hourly: How Value Pricing Wins Clients
From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.
Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.
Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.
LEVEL: Beginner
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Beyond the Check-In: Location and the Social Web
Location-based services (LBS) are continuing to experience exponential growth, however, mass adoption is making the check-in ubiquitous. Sometimes lost in those discussions about technology and thousands and thousands of check-ins is the secret sauce behind these services – the basic and ever-present human desire to share. Josh Williams, co-founder and CEO of Austin-based Gowalla, will detail why he and his team have been looking beyond the concept of simply checking in at locations — and how people’s interest in sharing where they are and what they’re doing with friends, family, and the public-at-large is a stepping stone on the path to how people will continue to communicate and express themselves.
LEVEL: Beginner
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Kiosks, Mobile and the Evolving Retail Experience
by FK Funderburke and Hilding Anderson
New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
LEVEL: Intermediate
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Motion Graphics Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in motion graphics. Cash bar onsite.
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Moving the Web onto Mobile Devices
by Frederic Lardinois, Noah Broadwater, Scott Fegette, Adobe SXSW and Kristin Long
Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.
LEVEL: Intermediate
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Mozilla School of Webcraft @P2PU
by John Britton
P2PU School of Webcraft: Web developer training that’s free, open and globally accessible.
Mozilla and Peer 2 Peer University are creating the P2PU School of Webcraft, a new way to teach and learn web developer skills. Our classes are globally accessible, 100% free, and powered by learners, mentors and contributors like you.
Our goal is to provide a free pathway to skills and certification to help people build careers on open web technology. Existing developer training is expensive, out of touch, and out of reach. We leverage peer learning powered by mentors and learners like you and self-organized study groups. We use existing open and free learning materials
In this sixty minute session we'll briefly cover the inception of the Peer 2 Peer University along with details and success stories from the first three cycles of courses. We'll then dive into more detail about our collaboration with Mozilla Drumbeat including Mozilla's mission to engage the next million Mozillians. We'll present the P2PU School of Webcraft, and a case study of courses offered so far, including the first course, 'Mashing Up the Open Web.' Additionally, we'll introduce our plans to separate learning from assessment and our community driven credentialing system.
At the end of the session we will invite the audience, and all of SXSW, to join a course on open web skills to be offered during the week of the event.
Read more: https://wiki.mozilla.org/Drumbea...
LEVEL: Beginner
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