PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!
**Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
by Josh Ritter
Named one of the 100 Greatest Living Songwriters by Paste, lauded as “cream of the young singer-songwriter crop” by the New York Times, and hailed by Stephen King for “the most exuberant outburst of energy since Bob Dylan’s ‘A Hard Rain’s A-Gonna Fall,’” Josh Ritter is a beloved musician whose albums include The Animal Years and So Runs the World Away. Known for the storytelling and literary sophistication of his lyrics, his session at SXSW Interactive marks the launch of his newest method of self-expression: his debut novel BRIGHT’S PASSAGE (on sale June 28). Ritter has written a deeply affecting story about the unlikely journey undertaken by a veteran, his infant son, and their guardian angel in the aftermath of World War I. Joining him on stage to discuss his novel, its genesis and what it represents within his larger body of work is Bob Boilen, creator and host of “All Songs Considered” from NPR Music.
by Jamie Turner
If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.
Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.
If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night.
Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness.
They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts.
This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
11th–15th March 2011