by Jamie Turner
If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.
Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.
If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
11th–15th March 2011