Sessions at SXSW Interactive 2011 matching your filters

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  • TV Networks Extending Interactivity for Fans

    by Brad Stone, Owais Farooqui, Kris Soumas, David Luner and Noah Hawley

    For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin

  • Music and Sound for Mobile Games

    by Adam Randall, Shane Vitarana and Ben Long

    Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Room 12AB, Austin Convention Center

  • 1UP! Games for Change

    by Brynn Evans and Jude Ower

    Me: So you want to save the world, right?
    You: Totally. What's your plan?
    Me: We build an app that uses game design to motivate people to do good: conserve energy, change their behavior, etc.
    You: Perfect. Let's copy Foursquare! Points, badges — people love that shit.
    Me: Be careful — games can be gimmicky. Points and badges are only a superficial aspect of what makes Foursquare successful. Plus, they quickly tire on you.
    You: Huh.
    Me: I'm not talking FarmVille either. It's not about games for the sake of games, but thinking about how to use different game mechanics, how they are right for different audiences, and in different social contexts. Some users want to play for the sake of playing; others like competition; still others like to work together.
    You: Got an example?
    Me: I was recently part of a design challenge for reducing paper cup waste. We wanted to get people involved in saving trees without forgoing their morning cup o' joe. But the solution won't be another reusable mug — people forget those all the time. Instead, we tried to change behavior using a game. We'll explain more on the panel but you get the idea.
    You: So the Drive Less Challenge to encourage alternatives to driving alone is another example?
    Me: You got it! The goal of this panel is consider a variety of games and game aspects for the design of a common good. And to think about how the user base and social dynamics of the community affect the decision to pick one kind of game over another.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Room 6AB, Austin Convention Center

  • Groans, Grunts, and Cries - Voiceover Relationships in Gaming

    by Kris Brown, Michael Sinterniklaa and Stephanie Sheh

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Room 12AB, Austin Convention Center

  • Speaking to Geeks

    by Joanne Yang, Jenny , Brian Kelley, Joveth Gonzalez, Kellie Parker and Justin Rojas

    Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Ballroom F, Austin Convention Center