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  • Checkin 2 Checkout: Mobile Audience Engagement in 2011

    by Boris Bogatin, Chidi Afulezi, Alexa Andrzejewski, Tom Limongello and Jake Mintz

    In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS.

    What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?

    LEVEL: Intermediate

    At 9:30am to 10:30am, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin

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