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  • Social Contests: Brand Loyalty Builders or Lazy Marketing?

    by Kelly Ripley Feller

    With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 1, Hyatt Regency Austin