The digital revolution has allowed thousands of people not only to conceive great ideas but also to execute, produce them. With digital technologies, you don’t need raw materials, factories, distribution centres, stores… you can reach a worldwide audience quickly and cheaply just by using your brain and your PC.
This innovation-led culture is now ubiquitous, and it looks like it has inspired (or liberated) not only entrepreneurs and businesspeople, but also civil servants, engineers, artists and architects: even if their ideas belong to the “physical” world, their approach belong to the digital culture.
This presentation provides example of this new spirit of liberation: from a science-fictionesque tram station in Austria, to an Italian village that, with the help of a giant mirror, created the physical equivalent of Facebook (http://bit.ly/al875a), through to artists who conceived the ultimate hotel experience in Paris (http://tinyurl.com/ybxjlty), used physical crowd-sourcing to create a piece of art or wrote a twitter-inspired theatre play… etc.
We are in a more open society where creativity is less constrained by cultural, technological or financial constraints. We are moving from “everyone can have ideas” or “everyone can be an artist” to “everyone is an innovator”.
Former White House Deputy CTO and Open Government leader addresses how to use technology to design smaller and smarter government for the 21st century. Bringing innovation to the public sector doesn’t require new legislation or new budgets. It requires changing the default way of working from closed to open.
by John Hagel
Most companies are content to pursue adaptation strategies in times of high uncertainty – sense and respond quickly to events as they unfold. While adaptation is certainly valuable, it misses a much greater opportunity – the ability to shape entire markets or industries in ways that create significant advantage for the shaper. While most disruptive innovation strategies focus on a single company betting heavily on a disruptive approach to the market, shaping strategies emphasize the opportunity to mobilize a very large number (thousands and, in some case, millions) of other participants to leverage investment and accelerate learning. As a result, shaping strategies can succeed with small initial moves, smartly made, that set big things in motion. This talk will review examples of successful shapers in the past to determine the key elements that determine the success of shaping strategies.
11th–15th March 2011