Sessions at SXSW Interactive 2011 matching your filters

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  • Persona-fication or: Falling in Love with a Bot

    by Kyle Bunch

    By the time SXSW ‘11 kicks off, there will be well over 500 million “people” on Facebook and well over 250 million on Twitter.

    We used to ask how many of the users on sites like MySpace had a real person on the other end. Today, as increasing sophisticated bots and artificial intelligence intersect with the simplified relationships that fill our social media spaces, we have passed the point where that really matters. The collective cry of the bots grows ever louder: "If you poke us, do we not tweet?"

    Social touchpoints like toll-free numbers have long been manned by automated systems designed to put a barrier between the customer and the people behind the scenes. Is it any surprise that the same tactics are being used when it comes to social media?

    This isn't just companies. The virtual world has always offered an opportunity to become someone else, from the earliest BBS and chat room environments to MMORPGs and now social networks. Even if you're not talking to a company-created bot, there's a good chance you're talking to someone pretending to be someone vastly different than their real world doppleganger.

    When we establish relationships with people we've never met IRL, where does someone become real? And for someone looking for interactivity, how much does ‘real’ matter? If a relationship is little more than passing timely and relevant links and media back and forth, is finding out that you're sharing a friendship with a bot really such a bad thing?

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin

    Coverage slide deck

  • Social Contests: Brand Loyalty Builders or Lazy Marketing?

    by Kelly Ripley Feller

    With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Score! How Sporting Events Have Advanced Broadcast Technology

    by Mark Taylor

    Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop.

    Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD.
    Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption.

    What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible?

    From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming.

    Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin