Sessions at SXSW Interactive 2011 about Business and Web Analytics on Tuesday 15th March

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  • Know Your Opponents, Grow Your Fans.

    by Alane Boyd and Pat Lynch

    This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following:

    . Where and how to collect competitive data
    . Where and how to locate your target market online
    . How to leverage this data and view the "big picture"
    . Initial steps that should be included in all marketing plans

    This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In Hill Country CD, Hyatt Regency Austin