Major and indie artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. These artists are not only reaching their goals, they are profiting from their success BIGGER & FASTER than ever before; this panel will show you how to do the same. Since new technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive success while making you the most money online, offline and on the road. This panel features representatives of innovative, tech-savvy artists and best-in-class technology providers to discuss recent developments and relevant success stories from tour-centric to online marketing strategies that employ both innovation and technology to improve the bottom line. After this panel, you will walk away knowing how to take immediate action and make career defining decisions.
How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring?
Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools.
What are the best-practice fundamentals?
How have properties achieved success in different ways?
What are the latest ideas and trends that matter?
How does merch interact with and impact community?
In addition to the ubiquitous and important t-shirt, what products perform?
Last year's panel was a hit and a blast. Let's continue the series.
You're brilliant, and you have something to say, damn it. This presentation will discuss the ins and outs of starting your own online workshop/class/seminar -- how to market it, what to charge for it, and how to make a super-charged kick ass course that people will want to take. We'll discuss the different ways to deliver amazing content in a workshop format, what kinds of interaction works best, and we'll give you tips on how to parlay your online course into an in-person gig (if that's the sort of thing you're after).
Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
11th–15th March 2011