Sessions at SXSW Interactive 2011 about Expertise and Social Media on Tuesday 15th March

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• Nanocelebrity: How to Combine Expertise with Voice

  by Shane Tilton and Shane Tilton

  The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience.

  The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation.

  The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.

  LEVEL: Beginner

  • Expertise
  • Social Media

  At 11:00am to 11:15am, Tuesday 15th March

  In Ballroom E, Austin Convention Center

  Coverage slide deck