Add an eventSessions at SXSW Interactive 2011 on Tuesday 15th March in Sheraton Austin Hotel at the Capitol
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Conversational Journalism: Do's and Don'ts of Audience Participation
Journalists and scholars have talked on and off about the idea of journalism as a conversation for nearly 20 years. It stands in contrast to decades of traditional journalism as a lecture, in which the all-knowing journalist alone decides what is news and conducts a monologue with the public on such matters, or maybe a dialogue with public officials and other elites. Citizens here are at best passive bystanders. But no more.
Now pretty much anyone with Internet access and a few Web tools can create and distribute news, collaborate with professional journalists in real time and select what news to follow, if any, from a dizzying array of choices. The media business and academia were slow to pick up on the change but are now taking heed. Curiously, little empirical research developed to help us understand what exactly we mean by conversation and then how to apply it to journalism's most treasured values, credibility and expertise.
Until now. This presentation explores key practical tips from doctoral research on how best to incorporate citizen audiences into online media processes. Doing it haphazardly can mean loss of perceived credibility, authority and just plain likeability. Doing it well, however, can create the kind of sustained interest we all crave for our sites.
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Mobility Everywhere: Beyond the Smartphone
by Melinda Coker, Peter Semmelhack, Sean Rosenberg, Carlton Hill, Avi Greengart, Clay Owen, Cameron Coursey and Daren Tsui
Sure, smartphones are everywhere and apps stores are loaded. But how do developers address the explosive growth in tablet computing, eReaders and digital photoframes? What do you have to do to be successful in launching apps for these new devices? Manufacturers of new mobile devices also have their own set of issues to cope with like Wi-Fi or 3G? CDMA or GSM? LTE or WiMax? How do you go about choosing the right module and get it approved by a wireless carrier?
LEVEL: Intermediate
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Startup Marketing: It's More Than a Twitter Account
by Britta Riley, Dan Martell, Sarah Prevette, Alex de Bold and Saul Colt
Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?"
Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible!
This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!
LEVEL: Intermediate
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Nothing is True, Everything is Permitted. Not!
by Richard Nash, Calvin Baker, joanne mcneil and Kevin Smokler
For the future of both, it is imperative that technology and culture learn from one another. Doing more with less is a philosophy that has animated both, especially in recent times with the notion of the minium viable product, and the injunction against feature creep. But art and culture have always understood the concept of "less is more" even if it took till the 20th century of that to be coined so neatly. For art to be possible, rules are necessary. In the Assassin's Code, the death of God makes everything possible. Many believe that the netwrok makes everything possible. But if everything is possible, how does anything matter? In art, what is left out is as important as what is included. Can the rules of making art help us make more useful technology? Can such concepts as the minimum viable product help us do a better job of writing, editing, designing, and disseminating novels, films, music. This high interdisciplinary panel will help illuminate how the eternal verities of art and science, when properly framed, can help us be better movers of the hearts and minds of men and women...
LEVEL: Intermediate
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Advanced Integrations of Social Media Analytics
by Susan Etlinger, Blake Robinson, Megan Costello, Margaret Francis and Chris Lightner
Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.
LEVEL: Advanced
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Be a Lead Generation Superstar with HTML5 Forms
by Kevin Hale and Chris Coyier
Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies.
Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers.
The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include:
- Data types that didn't exist before like number, date, search, and more.
- Autofocus
- Placeholder text
- Datalists
- Required fields
- Validation / Regex
- Keygen
- Output
- Progress
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Iterate or Die: How Media Businesses Must Adapt
In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news.
Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work.
How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?
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