Your current filters are…
by Greg Verdino
In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
by Bill Jensen
Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.
by Josh Kaufman
Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works.
Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year.
This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture.
“These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
Through the story of Max Butler (May Ray Vision), a brilliant young hacker turned real-life supervillain who seized sole control of a multibillion-dollar criminal network, investigative journalist Kevin Poulsen takes us on an unprecedented journey into the modern hacking underworld.
Using a blend of cunning grifts and custom software, Max Butler stole millions from modest credit unions, financial behemoths, even fellow hackers. But his most daring feat--and his eventual undoing--came when he succeeded in crowning himself sole ruler of a worldwide computer fraud network. Over the next year, a team of FBI and Secret Service agents would single-mindedly devote themselves to hunting down this underworld's new kingpin.
You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
What Is The Future of Nonprofits?
In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.
With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
by Lisa Gansky
Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
What can internet marketers learn from cultural icon and American jam band, the Grateful Dead?
The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time.
Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?
Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity.
Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone.
More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
by Russ U
This is an epic tale of how two User Experience professionals navigate the jungle of design and development through guerrilla research methods. Russ Unger, authors of the upcoming book Guerilla Research Methods from Morgan Kaufmann, will read from a selection of the forthcoming book.
by Joseph Jaffe
What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.
by Colin Shaw
To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side.
Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value.
You will learn:
by Hugh MacLeod
Hugh will do a reading and talk about Why Everybody needs an Evil Plan.
by Mark Briggs
The Internet has forever changed the way that news is produced and consumed. It has crippled the traditional business model for print publishers by exploding the distribution monopolies they once enjoyed. It has also been a boon to the audience, allowing accessibility, interactivity and accountability for journalism like never before, and allowing new business models to emerge. Much has been written about using digital tools for the practice of journalism (including what I've contributed with Journalism 2.0 and Journalism Next) so this book will focus primarily on using digital tools (in a new digital ecosystem) to launch and successfully run a new media news business.
New digital models have a proven, sustainable economic model supporting quality journalism. A closer look at the new forms of news and journalism that are succeeding will reveal how journalists/entrepreneurs can use those lessons to launch their own start-ups.
by Dan Gillmor
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us --all of us--by being active consumers and participants. In his new book, Mediactive, Dan Gillmor explains how.
So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.
by Charles Yu
by Rana June
10 years ago, using a laptop to DJ was seen as an abomination. No one knew what these machines were capable of and their use was considered a mechanism for “cheating” because they appeared to do the work for the musician. Now this is no longer the case, as the advent and deployment of DJ technology such as Serato has infiltrated even the most niche of genres in DJing and live music production.
Apple’s latest shiny object, the iPad, represents a beacon of hope for many industries. Publishers, record labels and television networks all marvel at the revenue potential from a sleek lifestyle device that users can’t wait to spend money to augment with applications downloaded from the App Store. More powerful than an iPhone yet smaller than a laptop, the iPad is an evolution from the computing paradigm we have come to know with the advent of the PC. No mouse. Touch screen. Sleek and simple.
So, can the iPad be the catalyst to shape the future of music production and DJing? In this discussion, Rana Sobhany, the world's first iPad DJ and producer, walks us through the history of this nascent space, complete with a first hand account of what it is like to witness and influence this century's first major paradigm shift in music performance and production.
by Christopher Cunningham
Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before.
Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization.
Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.
Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long?' Adam DuVander, author of Map Scripting 101, will show you how to 'write it tonight and launch it tomorrow.'' Adam will introduce the juicy tools and services now available to turn on the 'where' in any website -- on desktops, laptops, tablets and phones. Learn how to find any user's location, make sense of it, store it away or flag it on a map, and find nearby locations with APIs or from your own database. It's all presented with Adam's signature good humor and curious CalifOregon accent.
by David Kadavy
There are plenty of tools and tips available for technically applying design to an application or website; but the classical fundamentals that make websites and products beautiful and engaging remain a mystery. David Kadavy - freelance designer to Silicon Valley clients such as oDesk, UserVoice, and PBworks - will provide a sneak preview of content from his book, "Design for Hackers: Reverse-Engineering Beauty." David will explain important differences to be aware of when choosing fonts, as well as present "all of the fonts you'll ever need.
by Simon Salt
Social Location Marketing is the latest in a long line of Social Media "shiny new objects" but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer?
Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.
The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!
If you make content, you want to get notice and get paid. But getting your blog or YouTube video viral is hard and not sustainable. So, embrace our inner Curator, and gather round the digital campfire. Good curation helps Makers and the web get smarter and more granular. Bad curation makes big piles of crap as SEO bait. Do you know the difference? We’ll look at great examples, explore tools, share solutions and address the guilt. Can you Create AND Curate? Yes you can.
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!
**Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
by Josh Ritter
Named one of the 100 Greatest Living Songwriters by Paste, lauded as “cream of the young singer-songwriter crop” by the New York Times, and hailed by Stephen King for “the most exuberant outburst of energy since Bob Dylan’s ‘A Hard Rain’s A-Gonna Fall,’” Josh Ritter is a beloved musician whose albums include The Animal Years and So Runs the World Away. Known for the storytelling and literary sophistication of his lyrics, his session at SXSW Interactive marks the launch of his newest method of self-expression: his debut novel BRIGHT’S PASSAGE (on sale June 28). Ritter has written a deeply affecting story about the unlikely journey undertaken by a veteran, his infant son, and their guardian angel in the aftermath of World War I. Joining him on stage to discuss his novel, its genesis and what it represents within his larger body of work is Bob Boilen, creator and host of “All Songs Considered” from NPR Music.
by Jamie Turner
If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.
Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.
If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night.
Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness.
They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts.
This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
11th–15th March 2011