Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that aren?t always possible during billable hours or client projects.
We?ll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives.
Business and life-long friendships have been built upon rallying around tasks and ideas that don?t always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects.
A few things we?ll cover:
• Planning and successfully launching a side project
• Benefits of a side project?
• How to manage collaborative relationships in terms of equity, roles and responsibilities
• How can side projects make your employees more valuable
• How to balance a side project with your career and family life
by Benjamin Herson
Defining The Diaspora: How New Models of Collaboration are Changing the World
In the past, record labels and film studios were the principal gatekeepers in controlling media production and distribution. Not anymore. The internet and increased access to inexpensive and high quality recording technology have changed the rules of the game. This sea change marked the turn of the century for artists and content producers who are now granted access to once cost-prohibitive tools needed for producing and disseminating media.
But how exactly has this played over the past decade and what role is left for labels and media distribution companies? Moreover, how are global collaborations amongst international artists helping to create new models of communication and cultural understanding?
This lively discussion and media presentation will be led by critically acclaimed Social Entrepreneur, Media Producer and Public Speaker, Ben Herson (Nomadic Wax) and will explore how these technologies have allowed for new models of collaboration, cultural understanding and social change on a global scale.
11th–15th March 2011