Sessions at SXSW Interactive 2011 of type Core Conversation about Content Strategy

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Tuesday 15th March 2011

  • Cage Match: Social vs. Video

    by Russ Somers and Natanya Anderson

    Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin