Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
most businesses (especially big ones) are on facebook, but not all businesses actively engage with their customers and fans on a regular basis. this panel will focus on which brands are having a conversation, how to have a conversation successfully, the pros and cons of interacting with every single post, and the tools that big businesses on facebook are using to manage the relationship with their customers, potential, former, and current.
by David Endler
Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread.
This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.
by Joseph Halverson and Christian Leman
Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.
by Drew Olanoff
Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.
by Gary Nelson
It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.
by Bret Taylor
Forget everything you thought you knew about the web. Today the Internet is powered by people.
In this new personalized web, the most valuable insights are no longer abstract algorithms, but the connections between people and the things they care about. In a web defined by people, no two people should see the same content. The Like button is powering this movement by enabling people to show their interest in objects around the web and share them with friends.
During this presentation, Facebook CTO Bret Taylor will look at the power of the Like button – including how people are discovering more personal experiences on their favorite sites, as well as the opportunities it’s created for developers to grow their presence on the web.
11th–15th March 2011