Sessions at SXSW Interactive 2011 of type Core Conversation about Money

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Friday 11th March 2011

  • Got Great UGC, Poor Monetization?

    by Marty Roberts

    What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Hill Country CD, Hyatt Regency Austin

  • Breaking Taboos: Pros Get Real About Money Matters

    by Marc Hemeon and Whitney Hess

    Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return.

    Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients.
    We'll also explore potential benefits and risks of working for stock.

    Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

Sunday 13th March 2011

  • How to Make Money Traveling Around the World

    by Jason Boehle and Tynan .

    On Jan 3rd 2010 I left the country and spent time exploring Africa and Europe returning exactly 7 months later on Aug 3rd 2010.

    During that time I was able to visit 25 countries and make on average 3k a month working about 1 - 2 hrs a day remotely.

    I am 26 years old, live in the Austin area, and have spent the last 6 years in the internet marketing industry, mostly dabbling in affiliate marketing.

    The purpose of the trip was to backpack around Europe and Africa on the lowest budget possible, mostly staying in hostels and traveling around via bus, train, and hitch hiking. I was supposed be gone only 3 months but ended up staying 7.

    My presentation will have 2 sections. One catered to business the other catered to traveling.

    Section 1: How to Make Money While Traveling (Tips to automate your business)
    Section 2: How to Save Money On Traveling (Tips on finding the best travel deals)

    If accepted to speak at SXSW my presentation will be catered to 20, 30, and 40 somethings who enjoy traveling on a budget and making a bit of money to extend their stays.

    I will give this exact speech at the local SEO meetup (http://www.meetup.com/seo-austin/) on Oct 27th. I expect a turn out of about 100+ attendees. I believe this will be a good tuneup if accepted to present at SXSW. You can find my blog at www.goldenbooktraveler.com

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • Mobile Payments: My Smartphone Just Bought My Beer!

    Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure transactions a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In Salon E, Hilton Austin Downtown

Monday 14th March 2011

  • Business Model 101: How To Actually Make Money?

    by Andrew Marshall and Renee Hopkins

    The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.

    Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon E, Hilton Austin Downtown

  • Abolish The Hourly: How Value Pricing Wins Clients

    by Lee Dale and Jon Lax

    From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.

    Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.

    Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon E, Hilton Austin Downtown