Sessions at SXSW Interactive 2011 of type Dual about Augmented Reality

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Saturday 12th March 2011

• Augmented Reality for Marketers: Future of Consumer Interactions

  by John Havens and Lynne d Johnson

  Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.

  LEVEL: Beginner

  • Augmented Reality

  At 5:00pm to 6:00pm, Saturday 12th March

  In Salon J, Hilton Austin Downtown

  Coverage slide deck

Sunday 13th March 2011

• Non-Visual Augmented Reality and the Evaporation of the Interface

  by Amber Case and Aaron Parecki

  This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.

  LEVEL: Intermediate

  • Augmented Reality
  • Design
  • Location
  • Mobile

  At 12:30pm to 1:30pm, Sunday 13th March

  In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake