Sessions at SXSW Interactive 2011 of type Dual about Entrepreneurship

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Friday 11th March 2011

  • Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis

    by Jason Calacanis and Tim O'Reilly

    In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom D, Austin Convention Center

    Coverage video

Saturday 12th March 2011

  • What We Can Learn from Small Town Entrepreneurs

    by Barry Moltz and Becky McCray

    The economy for small business has changed. You can't count on: a job, an income, a loan, the government. Resources are limited. Things no longer always go up. Society has changed. It is cycling away from big: big companies and big retail. Geographic advantage is shrinking, and competition is everywhere.

    In order to thrive under these conditions, it is essential that every business build a community. Businesses are increasingly using social media to build their reputation and market their business. Companies spend their marketing dollars to find and participate in online communities based on a specific interest. In fact, social media like Facebook, Twitter and YouTube are frequently compared to the old time country store, where everyone knew everyone, and friendly conversations lead to doing business together.

    Small town entrepreneurs have been building communities to grow their businesses for hundreds of years. We will unlock the secrets of rural entrepreneurs that can now be used to help anyone build a business regardless of where you are located.

    Why small town entrepreneurs?

    If every customer can talk to every other customer now, is there anyone who knows how to do business this way? Small town businesses.
    If building community is the new way of marketing, who is still living by community and can teach us? Small towns. If the old country store is the model for social media, where do we find them? Small towns.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Saturday 12th March

    In Salon AB, Hilton Austin Downtown

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