by James Kay and Alex Chapman
Transmedia is here, and it's here to stay. More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within transmedia but also propose new business models for the monetisation of transmedia content. The speakers are the first true transmedia lawyers in the UK. They have impeccable credentials to speak about all aspects of deal-making in this space. The first part of the presentation will focus on rights and money and include a discussion of which rights are required to launch a transmedia campaign; who should have an interest in those rights; how should those interests be regulated and how to control the transmedia process in a split rights world. The second part will consider the the ways in which these rights can be monetised; the current and new economic models for monetising these rights and what transmedia deal-making will look like in the future. We will then close by looking at transmedia for all - how accessible are these strategies to producers and content owners. Creating a compelling content proposition is critical to the success of a transmedia project but if content owners can walk a little faster and stand a little taller they have an opportunity to lead the way, and become stakeholders in the future of transmedia exploitation.
11th–15th March 2011