Sessions at SXSW Interactive 2011 of type Future15

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Saturday 12th March 2011

  • Global Citizenship = World Peace?

    by Lovisa Williams

    The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others.

    Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?

    LEVEL: Intermediate

    At 11:00am to 11:15am, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • The Next Rocket Scientist: You

    by Nicholas Skytland

    For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.

    LEVEL: Intermediate

    At 11:15am to 11:30am, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • What The Government Can Learn From Amazon

    by Adria Richards

    Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?"

    With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks?

    We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs.

    RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.

    LEVEL: Beginner

    At 11:30am to 11:45am, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

    by Laura Godfrey

    Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

    LEVEL: Beginner

    At 11:45am to 12:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Open Government through Participation: Designing Successful Online Consultations

    by Tim Bonnemann

    Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood.

    The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners.

    This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world.

    Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.

    LEVEL: Intermediate

    At 12:00pm to 12:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Political Campaigns: Tech You See & Tech You Don't

    by Mindy Finn

    You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future

    At 12:15pm to 12:30pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • How to Fix Government

    by Jennifer Pahlka

    Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains.

    This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?

    LEVEL: Beginner

    At 12:30pm to 12:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Can Government Teams Make Government Services More User Friendly

    by Drew Scherz

    Increasingly, Web Teams and developers are finding themselves closer to customers than ever before as websites become the primary, public-facing entities of most organizations. Keeping the customer at the front of the line can be a challenge for teams not specifically trained or oriented for such considerations. The growth of mobile platforms is also driving more solution-based customer interactions online, forcing web teams to become more customer solution-oriented as the demand for immediate, real-time solutions increases.

    The Texas Comptroller’s website serves about 25 million page views each month from taxpayers seeking information, conducting business, and completing task-based forms and other tasks, putting our web team on the frontline of user advocacy.

    This panel will explore how web teams can adapt as user advocates with a focus toward customer service needs, while also managing the structural and technical integrity of web sites and databases.

    LEVEL: Intermediate

    At 12:45pm to 1:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Startup.gov: Reworking Government Through Technical Innovation

    by Sarah Granger

    Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. We'll engage in a collaborative discussion on the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.

    LEVEL: Intermediate

    At 1:00pm to 1:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Lifecycles Tech & Society: Is 14yr Olds too Old?

    by Shireen Mitchell

    Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?

    LEVEL: Intermediate

    At 1:15pm to 1:30pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • The Fine Art of Inclusion

    by Glenda Bautista

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • No. Great Minds Do Not Think Alike

    by Joe Gerstandt

    Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way.
    As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences.
    We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer.
    Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.

    LEVEL: Intermediate

    At 3:45pm to 4:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Sleeping at Internet Cafes: The Next 300 Million Chinese Users

    by Tricia Wang

    In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change in China: gaming, entertainment, and consumption.

    LEVEL: Intermediate

    At 4:00pm to 5:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Will OLPC Laptops Bootstrap Education in Latin America?

    by Morgan Ames

    LEVEL: Intermediate

    At 4:15pm to 5:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • 100% Viable, 1% Visible - Minority New Media Entrepreneurs

    by Kiratiana Freelon

    While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos?

    Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine?

    In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.

    LEVEL: Beginner

    At 4:30pm to 4:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Violence: An Equal Opportunity Hater

    by Steven Thibodeau

    Violence is a part of our culture – part of virtually all cultures. But the United States has a unique relationship with violence.

    Through the protection of our basic rights, we have put many of the basic controls and catalyst of violence in the hands of the people, and as a by-product of these important freedoms a darker consequence has emerged. We have more guns than all of Europe combined, and not surprisingly more gun related deaths. But it’s the less obvious face of violence that plagues our daily lives - violence at home, work, and dating. Violence amongst our peers and even pervasive violence in our schools.

    Violence takes many forms. The most subtle of violence – persistent verbal abuse, bullying and intimidation that have fostered a general desensitization of our culture to the many of the dangers, effects and cost of violence. In this discussion, we will examine the dynamics and spectrum of violence, from peer to peer to entirely anonymous. Within that that context, we will also examine a set of strategies and tools that are empowering one youth group in New York City to stand up and act against all faces of violence.

    LEVEL: Intermediate

    At 4:45pm to 5:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • How to Ensure a Diverse Tech Event

    by Erica Mauter

    Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.

    LEVEL: Intermediate

    At 5:00pm to 5:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Unpacking Gender: Men, Women, Technology and More

    by Debbie Chachra

    Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. But there's so much packed into these simple designations. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This interactive workshop will use ideas from psychology to investigate these and other gender assumptions. We'll give you tools to understand how you think about gender, along with information that puts that in greater social context. While exploring your own perceptions of men and women, you'll learn about gender schemas and identity threat. We'll discuss how we use micromessaging to communicate our thoughts about gender to other people. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society. Bring a friend, your brain, a notepad (paper or digital), and a willingness to share your experiences with the people around you.

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Latin American Angel Networks: Evolution and Future Opportunities

    by Estuardo Robles

    [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels.
    This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America.
    Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.

    LEVEL: Beginner

    At 5:30pm to 5:45pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • The New Queer Media

    by Courtney Nichols

    A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the "queer" landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of "the closet" to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.

    At 5:45pm to 6:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

Sunday 13th March 2011

  • Social Marketing in Real-Time

    by David Meerman Scott

    How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.

    LEVEL: Beginner

    At 11:00am to 11:15am, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Customer Service in Real-Time

    by Chelsea Marti

    Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.

    LEVEL: Intermediate

    At 11:15am to 11:30am, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Espionage & CRM

    by Umberto Milletti

    Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.

    LEVEL: Intermediate

    At 11:30am to 11:45am, Sunday 13th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Social Corporate Video

    by Tim Washer

    Corporate videos are a powerful media used to tell powerful stories and to visually connect content to the market. While video can be used throughout the marketing and sales process, the type, tone and measurement may change. It’s not a one-size-fits all effort. And, not all need to be rip-roaringly funny (though, we sure like those!).

    Using successful corporate video case studies as backdrop, this panel will spark an engaging discussion about the many flavors, uses and measures of success for corporate videos. The panelists will ask the audience questions and do some ad-hoc polling to gauge how and why certain videos resonate more than others.

    LEVEL: Beginner

    At 11:45am to 12:00pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Search in the Workplace

    by Mike Diliberto

    Social media is to blame. It's not destroying productivity at work — it's enhancing it. Why then are social tools being blocked by 54% of businesses, and how can we make the social business proposition so valuable that businesses can't afford to ignore it?

    In this panel, we will look at the discrepancy between how people connect and share knowledge in businesses today and how they (separately) are using social media. The panel will consist of social interaction designers, consultants, entrepreneurs, and enterprise executives who will explore the causes of today's misapplication of social networking in the workplace. Our cornerstone question will be: can Twitter save us all? Could the simplest solution to solving the "social media in the workplace problem" be to get everyone using the simplest tools available, instead of the overly complex applications being deployed in many workplaces.

    It seems like everyone today is pitching the next great social tool for the enterprise, yet many deployments suffer from low adoption, and struggle to prove ROI; even anecdotal evidence seems to be lacking. In this panel we will discuss how the best solution for the social workplace is one that is flexible enough to accommodate the existing workplace social construct while at the same time being simple and easy to use to encourage adoption.

    LEVEL: Intermediate

    At 12:00pm to 12:15pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Social Corporate Philanthropy

    by Josh Karpf

    In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV.

    This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.

    LEVEL: Advanced

    At 12:15pm to 12:30pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Employees

    by Rick Marini

    Social networks are ubiquitous on the internet. With Millennials/Gen Y numbers rising in the workforce, can companies use internal social networks to their advantage? Will older employees participate? Do benefits of social networks, weblogs, Web 2.0 style sharing, tagging, and rating outweigh the risks to confidentiality and productivity?

    LEVEL: Intermediate

    At 12:30pm to 12:45pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Free Agents

    by Jake Brewer

    Traditional organizations are like giant boulders in a river of ideas and information, disrupting flow and causing drag. By and large, organizations are static, inefficient, and structurally resist change, resulting in an inability to adapt. Perverse incentives arise, where solving the big problems organizations were created for contradicts the survival instinct of the organization, lest they become obsolete. Over time, organizations become invested in their structures for structures' sake - and even hold their commitment to obsolesence in high regard by touting their "sustainability" as a paramount priority. While this may be the best humanity has come up with so far to achieve the necessary scale required for global problems, they are far from an ideal structure to harness the best of what humanity can do together.

    With today's technology, people can come together and self-organize around specific goals, and dissipate those associations when the project is over - a project-based system, with more room for change and innovation, and more efficient composition of ideas and skill sets. Put simply, it's a world where everyone is a free agent citizen - capable of devoting primary, secondary, or even passive energy to a problem.

    What does this world look like? How does it scale? How does it affect productivity, the economy, and individual lifestyles? Where does this model break down, and what could be done to address those issues?

    LEVEL: Intermediate

    At 12:45pm to 1:00pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Policies & Company Culture

    by Ellen Reynolds

    Transforming a traditional organization into a social business requires a great deal of internal change. As organizations shift to become more open, policies must evolve to embrace a more transparent mode of business. The current "copy+paste" model many companies use to create their social policies is broken. Learn why it's important for your policy to accurately reflect your corporate culture and how to use your policy to both reinforce change and encourage the right level of participation.

    LEVEL: Intermediate

    At 1:00pm to 1:15pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Social Failure & Lessons Learned

    by Mike Lewis

    Enterprise organizations love to talk about all the successes they've had implementing and executing their social media campaigns, but you rarely hear about the (gasp!) failures. This is really too bad because it is from both these successes and failures that enterprise marketers learn from to be better armed to deal with their own challenges within their organization. Well, lucky for us, we have had the opportunity to talk to dozens of the largest enterprise brands out there and can tell you that there are many stories of social media challenges and failures that you haven't heard.

    Mike Lewis, VP of Awareness, Inc. recently traveled across the country meeting these large enterprise brands. During this eye-opening road trip, Mike learned about many of the challenges each of these organizations were faced with as they were trying to either get their social media strategy rolling or just manage it all. During this session, Mike will share some common social media challenges and failures the big brands didn’t want you to know about along with some social media success stories you haven’t heard. After this session you will walk away with some actionable strategies that you can apply to your social media programs immediately.

    LEVEL: Beginner

    At 1:15pm to 1:30pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

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