Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?
by Josh Karpf
In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV.
This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.
11th–15th March 2011