Sessions at SXSW Interactive 2011 of type Future15 about Location

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Sunday 13th March 2011

• Fueling Fun: Customer Loyalty Through Location-Based Marketing

  by Casey Petersen

  With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs.

  In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?

  LEVEL: Intermediate

  • Location
  • Marketing

  At 3:45pm to 4:00pm, Sunday 13th March

  In Ballroom E, Austin Convention Center

• Marketing Through The Back Door. APIs And You

  by Vanessa Montes

  Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary.

  This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of.

  Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.

  LEVEL: Advanced

  • API
  • Location
  • Marketing
  • Social Software

  At 4:00pm to 4:15pm, Sunday 13th March

  In Ballroom E, Austin Convention Center