Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.
Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.
Social media is to blame. It's not destroying productivity at work — it's enhancing it. Why then are social tools being blocked by 54% of businesses, and how can we make the social business proposition so valuable that businesses can't afford to ignore it?
In this panel, we will look at the discrepancy between how people connect and share knowledge in businesses today and how they (separately) are using social media. The panel will consist of social interaction designers, consultants, entrepreneurs, and enterprise executives who will explore the causes of today's misapplication of social networking in the workplace. Our cornerstone question will be: can Twitter save us all? Could the simplest solution to solving the "social media in the workplace problem" be to get everyone using the simplest tools available, instead of the overly complex applications being deployed in many workplaces.
It seems like everyone today is pitching the next great social tool for the enterprise, yet many deployments suffer from low adoption, and struggle to prove ROI; even anecdotal evidence seems to be lacking. In this panel we will discuss how the best solution for the social workplace is one that is flexible enough to accommodate the existing workplace social construct while at the same time being simple and easy to use to encourage adoption.
by Mike Lewis
Enterprise organizations love to talk about all the successes they've had implementing and executing their social media campaigns, but you rarely hear about the (gasp!) failures. This is really too bad because it is from both these successes and failures that enterprise marketers learn from to be better armed to deal with their own challenges within their organization. Well, lucky for us, we have had the opportunity to talk to dozens of the largest enterprise brands out there and can tell you that there are many stories of social media challenges and failures that you haven't heard.
Mike Lewis, VP of Awareness, Inc. recently traveled across the country meeting these large enterprise brands. During this eye-opening road trip, Mike learned about many of the challenges each of these organizations were faced with as they were trying to either get their social media strategy rolling or just manage it all. During this session, Mike will share some common social media challenges and failures the big brands didn’t want you to know about along with some social media success stories you haven’t heard. After this session you will walk away with some actionable strategies that you can apply to your social media programs immediately.
by Rami Jabaji
Entertainment is the key to attracting attention – in the age of online videos, the coolest and funniest content can draw millions of views and turn into memes that generate awareness around the world. Brands are always on the lookout for the freshest, most creative, and most entertaining ideas and influencers to help them spread the word about new products and campaigns in a way that breaks through the clutter and sticks out in the minds of consumers.
This panel provides an opportunity to connect with brands and leading online entertainment outlets that are constantly changing the game in the world of “brandertainment” as they share their insights into what makes these campaigns hit the mark with consumers.
For too long SEO and social pundits have battled it out – “social media creates links and visibility in search!” …..”social is about conversation and engagement, screw search!” Will there ever be a true synergy between these two? The engines certainly think so and now more than ever search really does need social and social impacts search more than ever. How? Why? How do you do it, and do it right, without violating the tenants of engagement and the almighty Conversation? Alisa Leonard of iCrossing will present a compelling narrative and case studies that illustrate just how the long awaited synergy between search and social is real and how it can be leveraged to drive performance and results. For real this time, we promise.
This could be solo...but would work well in a panel situation too.
I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.
The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience.
The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation.
The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.
by Jon Goldman
The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences.
We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week.
We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.
by David Slater
Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience.
As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable.
This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.
by Ryan Junell
In April 2010, I became aware of my pregnant wife's stalker who used social media services and various forms of electronic communication to violate our privacy and terrorize us for the better part of a year. I will detail what happened, how we defended ourselves, and what baseline services social media should offer to protect user's right to privacy.
11th–15th March 2011