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Saturday 12th March 2011

  • Why Can't Startups and Advertisers Play Nice?

    by Jay Adelson, Kaitlyn Trigger, Charlie Taylor and Gloria Lin

    After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?

    On the panel:
    Gloria Lin, Head of Biz Ops for Flipboard
    Charlie Taylor, GM of Digital for Volkswagon America
    Kaitlyn Trigger, Sr. Strategist at AKQA
    Jay Adelson, CEO of SimpleGeo, Cofounder Revision3, former CEO of Digg

    At 12:30pm to 1:30pm, Saturday 12th March

    In Salon C, Hilton Austin Downtown

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