Sessions at SXSW Interactive 2011 of type Panel about Advertising and Marketing

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Sunday 13th March 2011

  • Daily Deals: Where Ads Become Content

    by Aaron Batalion, Jonty Kelt, Tricia Han and Jim Moran

    Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning.
    The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Ballroom F, Austin Convention Center

    Coverage slide deck

  • Creating an Advertising Meme: Old Spice Deconstructed

    by Dean McBeth and Justine Bateman

    Old Spice used to be synonymous with old(er) people. But with a little help from “The Man Your Man Could Smell Like” the brand has rejuvenated its image and become part of pop culture. This panel will not be a lame glorified case study, but rather a chance for attendees to better understand the top-secret, undocumented dynamics that helped to make this effort a success. Panelists may or may not include: 1) The creators of www.oldspicevoicemail.com, 2) Mike Relm, notorious pop culture mixologist, 3) A critic who truly thinks the Old Spice campaign is nonsense, 4) Somebody important from Digg, 5) A 15-year old kid who recently switched to Old Spice, 6) Creatives and strategists from Wieden+Kennedy, 7) A brand manager from P&G, and 8) A sexy man wearing only a towel (maybe). Also, FREE BODYWASH.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In Ballroom F, Austin Convention Center

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