Sessions at SXSW Interactive 2011 of type Panel about Analytics

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Sunday 13th March 2011

  • Measuring Social Media – Let’s Get Serious

    by Jason Falls, Christina Warren, Raj Kadam and Kevin Weil

    If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.

    This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?

    Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

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