Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
WordPress is free! It does astounding things out of the box. But it doesn't do everything. Therein lies the opportunity. Tons of people are making serious money with WordPress, why aren't you? In this session, each panelist will cover a core business opportunity with WordPress: Customization Services, Design Products & Premium Themes, Premium Plugins, Hosting Services and Content Properties. I'll share how Peter & I grossed close to a million in revenue last year from WordPress related design and development services with the help of a small team of talented freelancers. We'll explore the approach that Brandon, the #1 premium theme seller in North America, used to gross $250k in the last year (not bad for one dude). There are no shortages of opportunity. Get insight into how you can be successful from someone in each of these categories who is killing it and making real money (without working for Automattic).
1. How do I make my WordPress theme or plugin product stand out in an app marketplace?
2. How do I land 100k+ WordPress design + development projects?
3. How do I make money from WordPress support without hating everyone I talk to?
4. Where does the real revenue in blogs actually come from?
5. What makes someone pay for something thats free?
Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships?
Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.
Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults.
How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?
Celebrating their 15 year anniversary, Ain’t It Cool News is one of the longest running film and television sites on the web. Founder Harry Knowles will take us through the last 15 years and what might be ahead for Ain’t It Cool News.
Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.
We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.
11th–15th March 2011