Sessions at SXSW Interactive 2011 of type Panel about Games and Interactive Marketing

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Tuesday 15th March 2011

  • TV Networks Extending Interactivity for Fans

    by Brad Stone, Owais Farooqui, Kris Soumas, David Luner and Noah Hawley

    For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin