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Sessions at SXSW Interactive 2011 of type Panel about Journalism

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Saturday 12th March 2011

  • Changing News Rooms and News Consumers

    by Bruce Koon, Andrew Haeg, Emily Bell and Lisa Frazier

    How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers?

    At 9:30am to 10:30am, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • The Impact of Social Media Tools in Mexico

    by Amy Schmitz Weiss, Gabriela Warkentin, Judith Torrea, David Sasaki and Javier Garza

    This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists from Mexico who will discuss how they use social media tools in their news organizations on a daily basis. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists in this panel will discuss their own experience and use of social media, but also how society is using it.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Brand Journalism: The Rise of Non-Fiction Advertising

    by Bob Garfield, David Eastman, Kyle Monson and Brian Clark

    Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic.

    Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well.

    In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Ballroom F, Austin Convention Center

  • Open Wide: New Models for Public Media

    by Greg Pak, Orlando Bagwell, Sue Schardt and Jacquie Jones

    Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information among communities of color, low-income users, senior citizens and others. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. As noted in the influential 2009 Knight Commission report, Informing Communities: Sustaining Democracy in the Digital Age, America needs to support local resources and institutions to ensure that democratic values of openness, inclusion, participation, and empowerment thrive across all appropriate media, engaging members of the public in their role as active citizens. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it. Architects of and participants in three provocative prototypes that push the boundaries of public media will share their experiences working with communities of various kinds, with various needs to create new models.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

  • Yes, It's Quiz Time: News as Infotainment

    by Evan Smith, Julia Turner and Elise Hu

    Comedy shows and interactive quizzes have become popular ways to consume journalism today. This session will address the successes and limits of providing serious news in entertaining ways.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • How PBS and NPR Can Support Local Journalism

    by Amy Shaw, Kevin Dando, Tom Davidson and Jan Schaffer

    As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

Sunday 13th March 2011

Monday 14th March 2011

Tuesday 15th March 2011

  • Wikileaks, the Web, and the Long, Strange Journey of Journalism

    by Ben Werdmuller, Scott Braddock and James Moore

    Is it morally correct for the US to pursue prosecution of Wikileaks founder Julian Assange? Is alleged leaker of military documents Bradley Manning a hero or a traitor? And what do Wikileaks and the Internet mean to the future of journalism? James Moore, the New York Times bestselling author of "Bush's Brain" is joined by technologist Ben Werdmuller from the UK, the creator of one of the web's early social networking platforms, and KRLD Dallas radio host Scott Braddock, to discuss "Wikileaks, the Web, and the Long, Strange Journey of Journalism." Moore will lead the panel by arguing that Assange and Manning are heroic figures and ought to be honored in a culture that requires information to sustain a democracy. Werdmuller will offer his insight on the Internet’s long term reach and impact with regard to information, systems, and public access to data that was previously unavailable, and Braddock will articulate the perspective that Assange and Manning have done harm to America and its allies and need to be treated as people who have acted outside of the law. Audience participation and questions will be encouraged.

    At 9:30am to 10:30am, Tuesday 15th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Wikileaks: The Website That Changed the World?

    by Ian Katz, Sarah Ellison, Stephen Engelberg, Issandr El Amrani and Carne Ross

    Wikileaks began as an audacious idea, a statement about the potential of the internet to speak truth to power and to open governments. Barely four years later, the whistleblower's website finds itself at the centre of an unprecedented global storm over the leaking of hundreds of thousands of confidential cables from US embassies around the world. To many WikiLeaks's founder Julian Assange is a hero who has shone the bright glare of public scrutiny into places governments would rather keep hidden; to others he is a vandal, taking a sledgehammer to the secrecy all states need to maintain to function. Is Wikileaks just one expression valve for the web, one that would be replaced by others if it was closed? Has it changed the public's understanding of and relationship to government in any real and lasting way, or is it a media preoccupation?

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake