Sessions at SXSW Interactive 2011 of type Panel about Marketing and Music

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Tuesday 15th March 2011

• Profiting from Technology: Online, Offline and On Tour

  by Kimberly Thompson, David Claassen, Fred Croshal, Bram Bessoff and Bryan Calhoun

  Major and indie artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. These artists are not only reaching their goals, they are profiting from their success BIGGER & FASTER than ever before; this panel will show you how to do the same. Since new technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive success while making you the most money online, offline and on the road. This panel features representatives of innovative, tech-savvy artists and best-in-class technology providers to discuss recent developments and relevant success stories from tour-centric to online marketing strategies that employ both innovation and technology to improve the bottom line. After this panel, you will walk away knowing how to take immediate action and make career defining decisions.

  LEVEL: Intermediate

  • Marketing
  • Music
  • Online Marketing

  At 9:30am to 10:30am, Tuesday 15th March

  In Salon H, Hilton Austin Downtown