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Saturday 12th March 2011

  • Brands and digital R&D: PepsiCo10

    by Tracy Kobeda Brown

    More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.

    At 10:30am to 11:15am, Saturday 12th March

    In Meeting Room 2, Austin Convention Center

Monday 14th March 2011

  • Scalability: Covering Your Rear with a Good Backend

    by Robert Scoble, Aaron Emigh, Jack Levin, David Michaels and Stacey Higginbotham

    With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire.

    However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud.

    Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom C, Austin Convention Center

    Coverage sketch note

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