by Chris Traganos and Sean Brown
Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean Brown will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris Traganos will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow.
LEVEL: Beginner