Sessions at SXSW Interactive 2011 of type Solo about Gaming

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Sunday 13th March 2011

  • Companion Gaming: Single Brand Engagement Across Multiple Platforms

    by Chris Early

    This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Room 12AB, Austin Convention Center

    Coverage slide deck

Monday 14th March 2011

  • Secrets Revealed: Exploring the Next Generation Gaming Platform

    by Alex St. John

    In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles, and increase the discoverability and growth of online social media games. Alex will showcase key aspects of this new platform including content virality, monetization and community features. He will provide specific examples of the technology and mechanisms that hi5 has developed, and the end results driven by their platform. Additionally, Alex will discuss how hi5’s next generation platform can accelerate growth for online games distributed on hi5.com as well as anywhere else developers publish their games online.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 12AB, Austin Convention Center

    Coverage slide deck

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