by Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.
This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
by Zach Brand
Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API.
The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public.
The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks!
Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.
by Chris Busse
There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization.
This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases.
We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis.
Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.
11th–15th March 2011