Sessions at SXSW Interactive 2011 about User Experience and Game Design and Games in Ballroom C

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Monday 14th March 2011

• Game On: 7 Design Patterns For User Engagement

  by Nadya Direkova

  How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.

  LEVEL: Intermediate

  • Game Design
  • Games
  • Interaction Design
  • User Experience

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom C, Austin Convention Center