Sessions at SXSW Interactive 2011 about Groupon in Ballroom F

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Sunday 13th March 2011

• Daily Deals: Where Ads Become Content

  by Aaron Batalion, Jim Moran, Tricia Han and Jonty Kelt

  Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning.
  The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.

  LEVEL: Intermediate

  • Advertising
  • Groupon
  • Local
  • Marketing

  At 9:30am to 10:30am, Sunday 13th March

  In Ballroom F, Austin Convention Center

  Coverage slide deck