After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
On the panel:
Gloria Lin, Head of Biz Ops for Flipboard
Charlie Taylor, GM of Digital for Volkswagon America
Kaitlyn Trigger, Sr. Strategist at AKQA
Jay Adelson, CEO of SimpleGeo, Cofounder Revision3, former CEO of Digg
11th–15th March 2011