Sessions at SXSW Interactive 2011 about Games and Anime

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Tuesday 15th March 2011

• Speaking to Geeks

  by Joanne Yang, Joveth Gonzalez, Justin Rojas, Kellie Parker, Brian Kelley and Jenny

  Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

  LEVEL: Intermediate

  • Anime
  • Comics
  • Games
  • Geek
  • Internet Culture

  At 5:00pm to 6:00pm, Tuesday 15th March

  In Ballroom F, Austin Convention Center