Sessions at SXSW Interactive 2011 about Internet Culture and Anime

View as grid

Tuesday 15th March 2011

• Speaking to Geeks

  by Joanne Yang, Jenny , Brian Kelley, Joveth Gonzalez, Kellie Parker and Justin Rojas

  Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

  LEVEL: Intermediate

  • Anime
  • Comics
  • Games
  • Geek
  • Internet Culture

  At 5:00pm to 6:00pm, Tuesday 15th March

  In Ballroom F, Austin Convention Center